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Journey map templates

Nine starters, each a real map with stages, lanes and example cards. Open one, rename the stages and it is yours.

How to choose

All nine work the same way. What differs is the lanes: how many there are and what they ask you for. Start from the situation you are in.

Your first map: Take the basic customer journey template. Four stages, three lanes, nothing to unlearn. Move up to the detailed customer journey template once three lanes stop holding what you know.
A service that fails behind the counter: Use the service blueprint template. It puts the frontstage, the backstage and the supporting processes under the customer's own actions. For a case that has already gone wrong, take the support and complaint journey template.
A specific industry: There is a starter for the common ones: e-commerce, B2B buying, patient care, employee onboarding and a day in the life. Open the closest one and rename the stages.

A minimal end-to-end journey: what the customer does, where it happens, and how it feels.

A fuller journey with channels, an emotion curve, pains and opportunities, and the metrics to watch.

Frontstage and backstage view of one service encounter, from first contact to follow-up.

Shadow one person through a typical day to find the moments that matter.

The new hire's first quarter: actions on both sides and how the experience feels.

A buying committee's path from problem to rollout, with content touchpoints and deal metrics.

From discovery to post-purchase: where shoppers drop off and what to measure.

A support case end to end: customer, front line, and what happens behind the desk.

A care journey from first symptoms to aftercare, tracking experience along the way.

Every template opens as an ordinary map. Save your own maps as templates for the next team. How templates work in Journima

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