Journey maps your team will actually keep open.
Stages across the top, lanes down the side, cards in every cell. Fifteen lane types, drag-and-drop everything, and a save queue that never gets in the way.
Start with a structure, not a blank page.
Pick one of nine templates or describe the journey in a sentence and let Journima draft the stages and lanes. Then make it yours.
- Nine starters. From a basic five-stage journey to a full service blueprint.
- Import what you have. Bring stages and cards in from Excel or CSV.
- Save your own. Any map can become the template for the next team.
An editor that keeps up with a workshop.
Every change lands instantly and syncs in the background. If two people edit the same card, Journima notices and refetches instead of overwriting.
- Drag anything. Stages, lanes and cards move where you drop them. Columns resize. Zoom out to see it whole.
- Keyboard first. New card, next cell, undo: all without touching the mouse.
- Fifty versions. Automatic snapshots plus named ones. Restore any of them.
Manual saves and ten-minute auto snapshots. Restoring keeps a snapshot of the current state.
The emotion curve, per persona.
Drag waypoints directly on the canvas. Each attached persona gets its own curve in its own colour, so the same journey can look very different to different people.
- Three scales. Minus two to plus two, one to five, or zero to ten.
- Overlay or isolate. Show all personas at once or filter down to one.
Pain points that go somewhere.
Add a portfolio lane and put pain points and opportunities at the moment they happen. Each one is a portfolio item with a key like PAT-4 or OPP-12, so it can be scored, linked to evidence and exported.
- One key everywhere. The same identifier in the map, in a meeting and in a ticket.
- Evidence attached. Research insights link straight to the item they support.
Fifteen lane types
Text and image
Plain cards, rich text, pictures and storyboards.
Emotion
The curve, drawn on the canvas.
Channels and icons
Touchpoints with a consistent icon set.
Metrics
Numbers next to the moment they measure.
Pain, opportunity and portfolio
Pain and opportunity cards with a severity, and keyed portfolio items placed on any map.
Frontstage and backstage
Service blueprint lanes with a line of visibility.
Grid and divider
Structure for long maps.
Embed
Videos, prototypes and docs inside a cell.
Linked map
Nest a detailed journey under a stage.
Questions teams ask
Can several people edit at once?
How big can a map get?
Can I export a map?
Keep exploring
See your journeys take shape.
Start your free 14-day trial. No card needed.