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Personas that live in the map, not in a PDF.

A workspace library with eight identity colours. Attach a persona to a journey and it shows up on cards, in filters and as its own emotion curve.

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Built from blocks.

Every persona page is assembled from the blocks you need: bio, quote, personality sliders, motivations, goals, needs, traits, demographics, channels and journey stage. Skip what you do not use.

  • Personality sliders. Cautious to impulsive, price-led to brand-led. Your axes, your labels.
  • Where it is used. See which maps a persona appears in before you change it.

One colour, everywhere.

Each persona gets one of eight identity colours. Chips on cards, the legend on the curve, the filter bar: the colour is the same in every place, so nobody has to read a label.

  • Up to twelve chips per card. Tag which personas a moment applies to.
  • Filter by persona. Non-matching cards dim instead of disappearing, so context stays.

A curve for each of them.

Attach three personas to a map and you get three emotion curves, each draggable, each in its own colour. The gap between them is usually where the work is.

Questions teams ask

Is there a limit on personas?
No hard limit on the library. A single card can carry up to twelve persona chips, which is more than most teams use.
Can personas be shared across maps?
Yes. Personas belong to the workspace, not to a map. Edit once and every map reflects it.

Keep exploring

See your journeys take shape.

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