Long cycles, many hands, one map.
Trigger to renewal, with the champion, the economic buyer and the security reviewer each on their own curve. Built for product, CX and customer success teams who share the journey.
Trigger
Evaluate
Decide
Onboard
Renew
Touchpoints
Peer referral
Demo, trial
Procurement
Kickoff call
QBR
Emotion
Pain points
Pain
No pricing on site
Pain
Trial data is empty
Pain
Security docs take 9 days
Pain
Admin setup unclear
Opportunity
Usage report wanted
The committee is the customer.
A B2B journey has four or five people with different jobs. Personas in Journima carry goals, needs and channels, and each gets an emotion curve, so the security reviewer's nine-day wait shows up as the dip it is.
Marta, busy parentOndřej, price hunterIngrid, landlord
Connect product and success.
Activation, time to value and renewal rate sit next to the stage they measure. When onboarding slips, the tile goes amber before the renewal conversation does.
Switch completion
68.4%
+2.1 vs last monthCalls per 100 switches
Chat above the 45 thresholdNPS after first bill
23
+5 vs last quarterNested journeys for the long tail.
Procurement is its own journey. Link it under Decide so the main map stays readable and the detail stays available.
Awareness
Compare
Sign up
Switch-over
First bill
Touchpoints
Price-comparison ad
Calculator
Six-step form
Confirmation text
First bill in the app
Emotion
Pain points
Pain
Advertised tariff hides the standing charge
Pain
Calculator demands the EAN code first
Opportunity
Pre-fill the form from the calculator
Pain
Silence during the regulatory wait
Pain
Pro-rated first month looks like a price hike
Questions teams ask
Can we share the map with a customer?
Yes. A share link with a password and an expiry lets a customer see the journey you built with them, without an account.
Keep exploring
See your journeys take shape.
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