Nine ways to not start from zero.
Every template is a real map with stages, lanes and example cards you can keep or delete. Save any map of your own as a template for the next team.
Basic customer journey
Detailed customer journey
B2B buyer journey
E-commerce purchase journey
Employee onboarding
Patient journey
Service blueprint
Support & complaint journey
Day in the life
Blank canvas
Pick the closest one and edit.
Templates are ordinary maps. Rename a stage, drop a lane, add your personas. Nothing is locked.
- Basic customer journey. Four stages, three lanes. The fastest way to a first map.
- Detailed customer journey. Six stages, five lanes including channels, emotion, metrics and pains and opportunities.
- B2B buyer journey. Trigger to renewal, with buying committee personas.
- E-commerce purchase journey. First ad to second order.
Awareness
Compare
Sign up
Switch-over
First bill
Touchpoints
Price-comparison ad
Calculator
Six-step form
Confirmation text
First bill in the app
Emotion
Pain points
Pain
Advertised tariff hides the standing charge
Pain
Calculator demands the EAN code first
Opportunity
Pre-fill the form from the calculator
Pain
Silence during the regulatory wait
Pain
Pro-rated first month looks like a price hike
Beyond the customer.
Some of the most useful maps are not about customers at all.
- Employee onboarding. Offer letter to first real win.
- Patient journey. Referral, visit, treatment, follow-up.
- Service blueprint. Frontstage, backstage, systems, line of visibility.
- Support and complaint journey. Ticket to resolution, and what it cost.
- Day in the life. Hour by hour, for a persona.
Patient
Checks in at the kiosk
Waits, watches the board
Consultation
Frontstage
Reception confirms the referral
Nurse calls the name
Doctor explains the plan
Line of visibility
Backstage
Referral matched in the system
Room allocated
Notes dictated
Systems
Patient record
Scheduling
Dictation
Your own templates.
When a map turns out well, save it as a template. It appears in the picker for everyone in the workspace, with your stages and lanes and none of the old content.
Basic customer journey
Detailed customer journey
B2B buyer journey
E-commerce purchase journey
Employee onboarding
Patient journey
Service blueprint
Support & complaint journey
Day in the life
Blank canvas
Questions teams ask
Can I see the templates before I get access?
Yes. Every starter has a page with its stages, lanes and example cards at journima.com/templates.
Can I import a map from another tool?
Excel and CSV import bring stages and cards in. For other tools, export to a spreadsheet first.
Keep exploring
See your journeys take shape.
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