Numbers inside the journey.
Define a metric once in the library and drop it into any map. Thresholds turn amber when a stage starts slipping, and Google Sheets keeps the values current.
Switch completion
68.4%
+2.1 vs last monthCalls per 100 switches
Chat above the 45 thresholdNPS after first bill
23
+5 vs last quarterThree kinds of metric.
A single number with a trend arrow. A comparison across segments with bars. A series with a sparkline. Pick the shape that matches the question.
- Thresholds. Set a line; the tile changes colour when it is crossed.
- Tabular numerals. Columns of numbers line up.
Switch completion
68.4%
+2.1 vs last monthCalls per 100 switches
Chat above the 45 thresholdNPS after first bill
23
+5 vs last quarterBound to Google Sheets.
Connect a sheet to the workspace once, point a metric at a range, and values refresh every morning. No CSV re-uploads, no stale screenshots.
- Per-workspace OAuth. Your sheet, your Google account, revocable any time.
- Daily sweep. A scheduled refresh, with the last sync time shown on the tile.
CX metrics 2026
Refresh| Column | Metric | Latest |
|---|---|---|
| B · Completion | Switch completion | 68.4 % |
| D · Calls | Calls per 100 switches | 47 |
| F · NPS | NPS after first bill | 23 |
Per-workspace OAuth. An admin can disconnect at any time; the metrics keep their last values.
Next to the moment it measures.
A metric tile puts the number under the stage it belongs to. Cart completion sits under Purchase; time to first use sits under Onboarding. The map reads like a dashboard with a story.
Awareness
Compare
Sign up
Switch-over
First bill
Touchpoints
Price-comparison ad
Calculator
Six-step form
Confirmation text
First bill in the app
Emotion
Pain points
Pain
Advertised tariff hides the standing charge
Pain
Calculator demands the EAN code first
Opportunity
Pre-fill the form from the calculator
Pain
Silence during the regulatory wait
Pain
Pro-rated first month looks like a price hike
Questions teams ask
Which data sources are supported?
Google Sheets today, plus manual entry. If your BI tool can write to a sheet, it can feed Journima. Direct connectors are on the roadmap.
Can I reuse one metric in several maps?
Yes. Metrics are a workspace library. Change the source once and every tile updates.
Keep exploring
See your journeys take shape.
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