One platform for the whole journey.
Journey maps, personas and service blueprints, the research behind them, and the metrics and portfolio that decide what to fix next. One workspace, ten parts.
Understand customers
Journey maps
Stages across the top, lanes down the side, cards in every cell. Fifteen lane types, drag-and-drop everything, and a save queue that never gets in the way.
Personas
A workspace library with eight identity colours. Attach a persona to a journey and it shows up on cards, in filters and as its own emotion curve.
Service blueprints
Frontstage and backstage lanes, a line of visibility, systems underneath. A blueprint is a journey map with more honesty about what happens behind the counter.
Research hub
Bring interview transcripts into the research hub. Journima proposes insights, a person on your team accepts or rejects each one, and accepted insights become evidence behind the items in your portfolio.
Improve experiences
Portfolio
Pain points and opportunities from every map land in one portfolio with a key, a type, a status and a score. Then you can argue about the right things.
Metrics
Define a metric once in the library and drop it into any map. Thresholds turn amber when a stage starts slipping, and Google Sheets keeps the values current.
Templates
Every template is a real map with stages, lanes and example cards you can keep or delete. Save any map of your own as a template for the next team.
Integrations
We would rather ship one integration that works every morning than twenty logos on a page. Here is what connects today, and what is next.
Run it as a team
Collaboration
Workspaces, four roles, comments on cards, and an audit log. Share a filtered view with a link; share the whole map with a password and an expiry.
Security and privacy
Journima runs on servers in the European Union. Access, sharing and export stay in your hands, and your data leaves whenever you ask it to.
See your journeys take shape.
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